Why customers are not buying, is a subject we would like to avoid. It brings that reality that there’s something wrong in the business that we need to address. So are you seeing fewer sales and wondering what’s going on? Or are you just not seeing any sales coming in? You’ve been at it for a few months or maybe a year or so and the sales are just not appearing. I know it can be frustrating, you want to correct the problem but what’s actually the problem though? Well, there could be many factors to this issue, below I share 9 reasons why customers are not buying from you and how to turn it around.
1 Not using keywords
Yes, your eyes may be rolling to the back of your head. However, I’m still going to say it start looking at keywords to help you get found. .Without doing some keyword research you will not know what words are better to use for your product titles, descriptions and content.
If you use marketplaces like Folksy, Etsy etc.. use their own features to help find keywords. I’m talking about their search box. When you start typing in the search box it will auto-suggest product people have been looking for. Use this value-free information to help you leverage the very keywords people are already using.
2 Your product images are letting you down
I know it seems like the work ends when you take your images & upload them. But actually, that’s where the selling begins. Your images are what sells your items. If you are not presenting your products in their best light literally. Meaning your lighting set up is not at its best. Or using your products natural setting to make it visually appealing your potential buyers. You could be turning them away. Make sure you show all different angles of your product so they get the best view and see all they need to see to help them make a positive buying decision.
3 Your descriptions only state the obvious and nothing more
Speak to your potential customer like you are there sharing your passion with them. Share the story of your product. Help them feel it, touch it via visually creating the picture in their mind from your words. You are not there physically to share your passion|your product with them so let your words do it for you.
4 You don’t have a blog
If you are in business and not thinking of getting a blog, then you will have to work even more on other platforms to get customers to your products. A blog is your 2nd in command. This space is where you can really share your heart’s content about your passion. Take your readers on the journey with you for a more personal view. Or be the place to really share all your products stories and processes.
This is the place to want your readers and customers to come find you when they need products because you talk to them from a real & honest place. Your social media content you share all leads back to your blog. Without a blog where online can you truly share what you want, that will help your business, your way?
5 Not enough people know about your products
Only your friend and family know about your products. You may laugh but many just are not comfortable sharing in fear of rejection. More people need to know what you offer. Social media platforms are free, there are groups that are free to join and network in. There’s plenty of ways to help get the word out about your products. If may be overwhelming at times. So many ways to promote, which ones will work for you. It comes down to starting somewhere and work from there.
6 You’re only focusing on other creatives
If you sell via a marketplace like Folksy, Etsy, etc.. You are only promoting via the forums provided. Hoping your fellow business owners will purchase. As your marketplace grows your chances of getting seen gets smaller and smaller. So if you are not even promoting outside of their marketplace bubble then your chances are even smaller.
7 You don’t share your products offline
Offline customers don’t know about your site so you have to tell them either via by you telling them face to face or simply handing out some postcards or flyers. Everyones online but everyone also exists offline. I still see flyers at my local library, the petrol station, pinned to a board in my local supermarket, on the car windows in the car park. That’s just off the top of my head. If you want people outside of the internet to know what you offer to get creative and start researching. Oh, the local radio I hear about small businesses all the time on there…
8 It comes down to personal taste
This one may hurt a little but I will turn it around 🙂 Maybe people are just not into your products BUT BUT there’s a product for everyone if you find that group of people. Do your market research & find businesses selling a similar product to yours and see where they sell and look at their audiences. If they are already doing what you want then look and learn and try in your business.