What are longtail keywords?

what are longtail keywords

You’ve just got the hang of what are keywords? Now I’m showing you what are longtail keywords? I

hope you are still with me. I made a point to keep these posts short. I want you to learn but in a nice relaxed easy way.


Longtail keywords are basically sentences, statements, phrases, questions, etc…

You know statements, specific questions that people are typing into the search facility to look for what they need. With longtail keywords, these are very specific. I know exactly what I am looking for, kind of sentence.

So when it comes to longtail keywords consumers, searchers don’t realise this but when they type in what they are looking for, other people before them have probably already done it. Or they are the first, and yes this is possible, you always need one person to be the first.

They are going to write down or in this case type the exact question, they need an answer to.

The exact statement that they need the product to be.

Everything that “I” the searching person know in my head that I want to find online, I am going to write it all down in the search bar or the search engine.

As they are hoping for the best that, the search results will bring back all the relevant information that’s needed. To help solve the problem, find what they need, and help them move forward.

So a long tail keyword is very specific, let me give you an example:

A standard normal keyword could be “ silver” “necklace” “silver necklace”

As you can see straight away that these words are too broad and general. When put in say Google search they would bring back a whole lot of search results. Would it help? More than likely no, as these keywords are too general.

However, a long-tail keyword could be “silver necklace 16-in elephant charm with diamonds”. Now that’s very specific.

How do you think the search results would fair with that search inquiry?

Yep, that would bring back very specific results, that would help the searcher find a product that closely or maybe even match a “silver necklace 16-in elephant charm with diamonds” product they are looking for.

That’s how longtail keywords can literally change the game for business owners who get what it means to understand and use longtail keywords.

What’s  your thought on longtail keywords, share with us below


Shameless plug: If you see the potential longtail keywords has for your product based business my Longtail Keyword Training is  your next step. Learn how to use longtail keywords in every area of your business marketing.  Click here action longtail keywords in your business


Janet Walker has been a designer & internet marketer for over 16+ years. She established her creative biz on the 1st page of Google (+ other search engines) within a year of being online. Which led to international media coverage. Her analytical thinking, marketing know-how & break-it-down methodology, allows her to naturally align strategies, & more. She’s become the go-to for individuals, small & sought-after business leaders in various industries.  JWGInternational’s core is to empower, elevate & support those using their Gifts to impact others.

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