Yes, you read that right, each of your products needs to have its own keywords. I know more keyword research to do. But listen put in the work now and it will pay off long term.
You want people to go get directly to your product and not have to search for it. As people are already looking for something, your keywords are going to help them find your product.
Yes, people are looking for your product and when they are looking your product name needs to help them.
If you make up names that only you know, people are going to find it difficult to find your product via search. You will have to promote via social media for people to know your product names.
If you want people to find you or should I say your products on their own! Then naming your products using keywords is the best way to go.
Use keywords that are the closest to your product. Then you are going to put those keywords in your descriptions, put them as product titles. Put them on your blog because you’re going to blog about your product.
As your blog is your second in command & it’s purpose is to market you and your business it makes sense to talk about your products on your blog.
This is very important especially if you’re selling on a marketplace where you are competing against other creatives.
Shameless plug: Want help learning how to name your products with keywords that will get found by people are looking for them. Then the Product Keyword Formula course is what you need. Click here to get started on the product keyword formula