How to write social media posts for your business that resonates

Let talk about how to write social media posts for your business that resonates with your audience.

Social media is huge and has a lot of potential to increase your business reach and gain some new followers along the way. The thing about social media is that it’s all about the now.  Nevertheless creating content on these platforms like Facebook, Instagram etc is like any other platform. You have to create content that speaks to your audience. This helps you fine tune those who follow you so they become a targeted audience filled with your ideal customers. As ultimately you want to sell your product to these people.

Over the course of a year or so I have dabbled in using Instagram to connect & help my fellow creative. What I have seen via comments & engaging with other accounts is that many business owners who have great products, simply struggle with what to write in their captions.



How to create social media content that resonates

I can look at products  and a story of some kind will just come to mind. This is way I started out sharing creative work, as I would see what they didn’t. An I would create mini stories in the captions.

So when I saw a post where business owners where opening up about what content they should write, based on their business I had to share a few ideas to help them.

What these business owners were doing is seeing their product for what it is. The 1st lady had a false eye lashes business & the 2nd lady sold ladies clothes.

In a pass posts I have spoken about looking past your product and sharing the benefits, As this is so important.

However saying this I also know it’s not easy, when you eat, sleep & breathe your business. You see it from your perspective which over time can limit your vision of your products potential.

Well let me share with you the pointers and ideas I shared to help these business ladies take back control and connect with their audiences.

Below are screenshots of the ladies questions they shared. As you can see the 2nd lady reached out to me personally by tagging me.

It pays to show up in other people’s comments & engage, but that’s for another post.


1st question:

False eye lash business

My repsonse:

Greetings, I hear you. Go beyond the lashes. What’s the experience of having lashes bring? What does your ideal client look like. A coco channel perfume advert doesn’t focus on the actual perfume until the end, yet they are selling perfume. Translate the above into images and video. I hope this helps blessings.


2nd question:

Ladies clothing business

My response:

I popped over to your account and it looks nice. I know you are a shop but all your posts are just selling. You only share your products features. Give your items a story to help the viewer visualise it in their head.

For example – your distressed jeggings: Slide into these comfortable soft stretchy jeans that will allow you to freely play with your child or do your daily tasks without feeling restricted.

The high waist style supports in all the right places while emphasizing your curvy figure. These jegings will rock with a jumper or blazer. An essential item to add to your wardrobe of casual pieces. This will be your go to item when you are busy but want to be on trend & feel fantastic.


As you can see you probably started seeing the jeggings and how it fitted the situations I shared. This is how you create social media content that keeps your product & audience in mind while resonating on an emotional level.

But don’t go deep on each product you share. You need to add a sprinkle of other posts to break up the post you are using to sell with. This way your followers won’t feel like you are selling to them all the time. But if you use the ideas I shared above when you do sell it won’t feel like selling. You are simply sharing the benefits of your product.

Over to you, what content or caption have you shared that got a commet or 2, let us know below

Janet Walker helps individuals & business owners share their Gifts. Via different traffic methods, SEO - keywords, adding or expanding into digital products & exploring ideas. When she's not in business mode (which is hard not to be) she's being creative somehow, making a mean fresh juice or busy in her garden growing vegetables.

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