How to sell benefits to help connect with your audience

How to sell benefits to help connect with your audience.

The goal is always to connect with your audience in some way to show them that you product (service) is for them.
When it comes to features and benefits many get confused on which one to focus on.

For your products to be presented at it best both are important but for different reasons

Features tell the public what your product (service). Now they may already be able to see these features however it’s always to tell them again. In term of a service which is not a physical product features are what the customer kind of already knows. You are merely confirming this to them.


How to sell benefits to help connect with your audienceNow we move on to the benefits. This is where we need to get emotional and speak to your customers points, tug on those heart strings, tap into what your customer’s problem is that your product will solve.

Benefits will help your customer visualize an experience, help them see the transformation your product or service will help them achieve. Just by sharing the above you can see how powerful and mind changing sharing the benefits can be.

Now I know it can still be a struggle to wrap ones head around how to apply this to your own product. So below I’m going to share an example where I use benefits for a product.

Let use handmade soap to help you visualize the product

There are millions of handmade soaps available online. So selling soap is not going to make your products different even though it is. A browser online can either just see soap or see more. It’s this difference in the consumer which will help you sell using the soaps benefits and draw the right consumer to your product.

When I buy soap I always have the ingredients in mind. I personally want soap that is as natural as possible. With that in mind you use the benefits it will bring to the consumer.

Tell your browser how your soap is going to make them feel. It’s not about simply getting clean; it’s so much more than that. It’s about getting them to visualize the experience of using the soap before they have even brought it.

Also the benefits could reflect how it’s gentle on the skin. This is reassuring especially if the person interested has sensitive skin. Does it have a fragrance, its either benefit that it disappears once rinsed, as some people prefer not to have scents skin after using soap. However it could have a soft light smell that will remind them of sunflowers in a meadow. This could refer to the ingredients in the soap too. Now the benefit is talking about helping feel like they are somewhere else from the fragrance t leaves.

I could go on but I hope you get the idea. It all depends on what you product has and how it will help the person who will potentially purchase your product.

This works for any product.

Now over to you. In the comment share 1 benefit your product has.


Janet Walker has been a designer & internet marketer for over 16+ years. She established her creative biz on the 1st page of Google (+ other search engines) within a year of being online. Which led to international media coverage. Her analytical thinking, marketing know-how & break-it-down methodology, allows her to naturally align strategies, & more. She’s become the go-to for individuals, small & sought-after business leaders in various industries.  JWGInternational’s core is to empower, elevate & support those using their Gifts to impact others.

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