2 Content marketing mistakes businesses make

Knowing the mistakes helps us to better our understanding, whiling make things right. I want to share 2 mistakes I see often when it comes to content. Get these 2 right and you will see positive changes when sharing your content.


2 Content marketing mistakes creatives make

1: Not using keywords to help customers find you


Keywords related to your business. They relate to your business niche. They also relate to the area of the business that you specialise in. They can also relate to the area your business is located or the people your product or service is for. There are a multitude of ways keywords can fit your business.




However, If you don’t use keywords then when people are searching for advice, help or products in the search engines they’re not going to find you. An YES people search for what you offer, every single minute of the day. Why else do you think Google is such a huge company when it has millions of people search queries to help solve.

More than likely people start their search using Google or other search engines. I’m sure you too have started with a search engine to find something online.

Now times have changed, it’s no longer just websites or blogs you see in the search results. You now see

Images, Pinterest posts, YouTube videos, even some Facebook  & Instagram posts can get in the results. Of course, it all depends on what the person is searching for. But using keywords in your content will help you get found and seen by the right customer. 


2: Not telling the reader what to do next 


Not using a link \ call to action means you can lose that person reading your content. You may think that people know what to do after they read your content. But actually, they don’t. So if you are saying people read my content but do not visit my site, or don’t follow me or anything like that. Well if you don’t tell people what you want them to do they are not going to guess.



Now your link or call to action does not always need to say “buy my product or service”. It can also be: 

Ask a question for your follower | readers to answer

Click the link in my bio

Share your comment below

Click the link to read the full post on my blog

Type your questions below

Download my free ebook on “How to ……….”


The list can go on. The point I’m making is that without a link/ call to action with your content you can not lead them to buy or do anything else. Also what people on social media crave is engagement. Well with a call to action added to your content to engage with your audience. Whether they respond is down to them but at least you have made the first move.


Get in the habit of adding a call to action to your content. So your audience gets use to seeing it. So when you do share the words or buttons that say buy now your followers, readers etc.. will do what they read.


Janet Walker has been a designer & internet marketer for over 16+ years. She established her creative biz on the 1st page of Google (+ other search engines) within a year of being online. Which led to international media coverage. Her analytical thinking, marketing know-how & break-it-down methodology, allows her to naturally align strategies, & more. She’s become the go-to for individuals, small & sought-after business leaders in various industries.  JWGInternational’s core is to empower, elevate & support those using their Gifts to impact others.

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