I have put together 13 New Year business resolutions that will expose and improve your online business presence in any year you are reading this 🙂
Business Resolution 1
Be proud of yourself & of what you have achieved. Stop being so dam hard on yourself. You are doing the best you can and you are still in business. Trust me while you are reading this many are closing their business for good.
Business Resolution 2
Connect your business site to a blog whether free or self-hosted. When customers are finished buying from your site lead them to your blog and get them involved there.
Also, visa a versa with your new blog you will lead your readers to your shop to buy. Both work great together and remember that your customers are interested in you and your products so use it to your advantage.
Business Resolution 3
Get your visitors to stay in touch with your blog and you by setting up an opt-in form and start collecting your visitor's emails. You can then build up a much stronger deeper relationship over time.
Don't worry about what you will send out. Have the list and you can work on that later, just get a form on your blog. With Mailiter you can do it for free.
Business Resolution 4
Look at your navigation on your site, how many clicks does it take to get to where you want to be. And when you get there do you find what you were expecting or something totally different.
It should take 2 clicks to get to anywhere on your site anything longer you risk losing your customers.
Business Resolution 5
Revamp or declutter your site. Look at the appearance, your sidebar elements and images used or not used. Be serious and strict with yourself. What you like may not be beneficial for your customers who only need a few seconds to make up their mind of whether to purchase or not.
You are not always the best person to assess your business site because you are involved with it every day. Taking a step back and using someone else's perspective is a good way of being shown things in a different light.
Business Resolution 6
Make it your mission to not use photos of your items that look dark or dull. The internet has a wealth of online software that allows you to tweak your images to make them pop. It's important that you don't lack in this area, as its your images that speak to your customers. I have a service that can make your images pop, if you want to delegate that task.
Business Resolution 7
Promote your items offline as well as online. If you make bags, for example, use your bag when you go shopping. Lone a few bags to friends or family also with your business cards. When people ask about your products get your business cards shared.
If you can't use your products, ask businesses, event organizers if you can lone them your products for use or to display in return for you displaying your business information. Guess what if you don't ask you won't know, the worse they can say is no.
Business Resolution 8
Check your profiles on all your social network platforms and make sure you have links to your sites. You would be surprised how many profiles I come across that I want to explore more and can't because they do not display their site url.
Business Resolution 9
Start asking for feedback from your happy customers and using these testimonials on your site. Show other customers how happy they will be when they decide to purchase from you.
Business Resolution 10
Review your prices, new year new prices. Check your material costs, labor costs, and packaging costs. Recheck your postage costs, it's easy to forget this cost, yet it still eats into your profit. Make sure you are not undercharging. Look into offering the 1st class as well as 2nd class, you may want to give your customers the pricing options.
Business Resolution 11
Learn to plan ahead and start to schedule your blog posts and sharing your information on your social platforms in advance. Allowing you to free up more of your time to create. When you plan ahead you will be surprised how less pressured you will feel and how much more you will enjoy your business. To start investing in a notebook for your blog post ideas and Hootsuite.com for scheduling your social postings.
Business Resolution 12
Share more of your personal journey when it comes to your products. Instead of just describing how unique your product is and how it was created with love and care, look to sharing its unique story. Each creation you make has a process you go through, from inspiration to idea, to concept to drawings/sketches etc... share the story behind your products to set your creations apart from the crowd.