Your content is the only way to help people find you online when they don't know about your business yet.
It's important you re-use your old content to help new people read it.
Plus help those past readers remember you again.
These 6 ways I share below will help you do just that.
They are simple to achieve and will be quick to implement.
But will help your old blog posts get a new lease of life.
1 How to link your blog posts together?
We'll start with interlinking your blog posts. So how do you link your blog post together when you have not done it before? When you have written your blog post you select a few words or one word that relates to another blog post you have written. But it also has to kind of relate to the same topic of the blog post you want to link from. To achieve this you simply highlight the words or word you want to use and turn it into a link that links to the blog post you want to link too.
Then when someone reads your content and comes across your clickable link, when clicked they will be directed to that other post on your blog. Without having to physically go and search the blog itself. Which is a great way to get people from one blog post to another blog post to another blog post? That's what it's called interlinking.
2 How to get more reach with Twitter?
Schedule your tweets so they'll last a lot longer than one tweet for one post. We talking about old content here. So we know that when something's fresh & new we want to share it everywhere. Once it's been shared unless you use some kind of scheduler on a regular basis then your old content is gonna be dormant & not get seen.
So get into using Twitter it’s the easiest platform to share your content on. By using systems to help you like Hootsuite.com, Buffer.com, etc it will help you share on a regular basis. Try HootSuite.com go in there and schedule your tweet to be shared over a week, then a month & then for the year. So people who are following you on Twitter can reread your content. An for new people who discover you for the first time. To them, it will be fresh new content to start on the know, like & trust your business journey.
3 How to create your own shareable quotes?
Quotes are very popular as it works in any niche & industry. Whether its funny, uplifting, motivating or tip related everyone can elate to quotes at some point. But saying that as quotes are popular its also easy to see the same ones being shared. So to get people's attention you should create your own. No, it's not hard and you don't need to do any extra work to create them. If you have been following me for long enough you know I'm about repurposing and getting more reach without you working harder.
So let me explain how you have quotes already, you just need to find them. Does that sound easier now?
All you have to do it go through your content and pull out a sentence that means something. A paragraph that highlights a point. You get the picture. You have ready-made quotes already in your content. You just need to take them out and showcase them as quotes. You do this by using a free site called Canva.com. Yeah, you can use graphic software if you want to but it=f you want it done quickly without the overthinking jump into Canva. As it gives you a load of ready-made template designs for you to use.
If you want to use images to use with your quotes websites like pixabay.com or unsplash.com have a great free stock image that you can use for personal & commercial purposes. Once you have them you can share them to Facebook, Twitter but make sure they link back to your blog post.
4 Does your blog post have the right keywords
Make sure your blog post has relevant keywords so you can get shared by Google and other search engines. To get found in the search keyword research is important to do before you create your blog post. But if you leave it till after you have written it, a WordPress plugin can help. That's if you use WordPress as your website platform.
It will help you make your blog post SEO friendly, by offering various features to help you along. Also by adding your chosen keyword into Google search and go to the bottom of the search results. You'll see what keywords people are using that relate to the keyword to placed in the search bar. Add these to your tags to help your blog post.
5 How to create content from old blog posts?
Create a themed post that you can highlight other posts related to that theme on your blog. This helps your readers learn about your older blog post via your new theme blog post.
Share an intro about the tee f the post and that you are sharing other posts within this blog post. Then list your blog post with the headline and an overview of what the post is about. Then make sure you produce links for the reader to get to that post. So what you are effectively doing is introducing people to your old content by a new blog post.
6 What do you send to your email list?
Send your email list to your blog post. If you share your blog post to your email list n the day it's published, then wait for a least a month or so to reshape with them. Also, remember new subscribers to your list may not have read your content yet so it will be new fr them.
Share a few lines of your post and link to your blog post. Helping your subscribers to go to your blog to read the rest of the content.