Target market. I bet you've heard those words a few times around the interwebs.
In this post and video below I want to give you the gist about what target market is and how it can help lead you to your ideal customer.
Plus how knowing who your audience is, also help you create content that will fuel your website.
When you speak to that one person who's your ideal customer you start to resonate with them better than if you speak to everyone. Which actually makes you speak to no one.
Now you may be saying "But Janet, my product is for everyone" or "Loads of people can buy my product" and I would agree with you.
Why, because I always say there's a potential customer everywhere.
However, when you start broad and aim your product to everyone, you and your message suffer because you have to speak so general that no one really gets hooked in. No one really resonates with you because you are not being specific enough.
My advice is to narrow your focus to a specific audience and then when you get them and know how to target your message and marketing to them. You would have created your own blueprint for when you either want to broaden your audience, look at a different audience or if you want to narrow down even further.
It's all a learning curve. If you don't get it, you will. The video will help clear all this up. I hope I break it all down enough for you so that you have a clearer understanding that you can start using in your business.
If you don't see the video below click this link: https://youtu.be/IvhAxPo18KA
O.k the big question is how do you now feel about "target market" & what steps are you going to take in your business related to what you have read & watched.