Why blogging is a great marketing strategy

Why blogging is a great marketing strategy, is because it’s simple. Are you ready to blog about your products? Well you should, it’s an easy way to get people to know more about your business.  Let me tell you I’ve been blogging about different niches I’m in and it’s been a great benefit. The fact that I started blogging about my 1st product got me found in the search engines. By people looking for content relating to what I was writing was an awesome feeling. I never questioned if it would work or not as I was learning from affiliate, seo & online marketers. I was not in a position to question it as I had something to compare it to.


Why blogging is a great marketing strategy

Which should I write for first, my blog or social media?

Lucky for me social media wasn’t a big deal as it is now. I’m glad, as I always choose to create content for my website first and foremost. Through my content on my website, I get my social media content.

My advice is to start a blog for your business if you have not already.  Start writing about your business & products, even if you don’t sell your products on your website. Having content about what you sell and other areas that make you, you, help with the know, like & trust factor.


Should I know SEO before starting a blog?

SEO & keywords also needs to be used to help your content get found by people actually looking for what your sharing. However, you can add keywords and SEO changes to your content at any time. Yes, it’s better to start with adding relevant keywords, but it’s a learning curve and it’s not learned overnight. So start writing about your products, and then re-look at your content when you get a better understanding of keywords for your content & SEO for your overall website.


I’m not an expert, why will people read what I write?

By blogging (writing) you will start to get a following of people reading what you write, it’s a subconscious thing.  People tend to believe that if somebody is running and writing for a blog they must be an expert for that particular niche. Otherwise, why would they do it? Think about it have you ever doubted a blog article you read? See what I mean.

It’s a simple method to get the word out about your business.  You can also direct people to your blog from social media. Give them content that lasts longer than just a few minutes. If people are on your blog to read about how you used 2 different textures yarns for your product, or how your accident in the kitchen changed the colour of your final piece. Then what do you people will do when they see a link to the final product or a video sneak peek of an exclusive product? They are going to get it naturally!  An when you don’t want to share about your product, open up personally. You’ll be surprised what your audience may resonate within your everyday life.


How much content should I publish each week?

Remember the more you write the more fresh content you will have, and the more Google and other search sites will send you traffic for nothing.  You can never have too much original content. But you don’t want to burn yourself out, that won’t help your business or you in the long run. Do what’s realistic for you to be constant with, don’t one book yourself. It’s easy to say I can do 3 blogpost a week, but when it comes to it, plus all the other work you have to do in your business and life it can help hectic. So doing what comfortable for you is better, then slowly in you want to you can do more.

So when learning the best way to promote online,  simply start up a blog. It is a free and simple way to build up a respectable business that people will take seriously,  and be pleased to purchase products from. Ensure that you be you as everyone else is taken. Think like the customer. Make it simple for them to find your links. Also make it a pleasurable experience on your blog.


In the comment share whether you have started a blog or not. If so share your link so we can visit.



Janet Walker established her creative biz on the 1st page of Google (+ other search engines) within a year of being online. Which led to international media coverage & creating niche projects that work on autopilot. Through her natural marketing know-how, and her break-it-down methodology she’s the go-to for individuals, small & sought-after business leaders in various industries. JWGInternational’s core is to empower, elevate & support individuals using their Gifts to impact others. Thus realizing their own dreams to transcending their lives.

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