Offline Marketing

The Craft Show Collection Guide on preparing and running a successful stall at a craft show

Make your craft show stall boost your business

You sit down with a mug of tea, as you are alone because the family has popped out giving you quality time to spend with yourself. So instead of relaxing and getting into that book, you keep wanting to start, you decide to look at your marketing idealist in your cute little notebook. To see how you can sell more of your products and increase your business awareness even more. Next, on your list you see a local craft show happening a few months from now, and you start to ponder whether that should be your next move…

So as you ponder whether to look at a craft show as a serious contender for your business. I am going to give you the best in all you need to know about craft shows, so you can make a very informed decision on whether to move forward in this area. If you are new to the world of craft shows then here are a few advantages of why you and your business can benefit from them. They are a way of marketing your business and selling your products in the process. Craft shows are also a good way to help test the waters on a new product line you may have. But making sure the customer base is part of your target market would make your results even better.

Plus meeting fellow creatives and making connections that can be grown offline and online is also a positive for your business

Check out the following craft shows that range from the usa to the uk, to give you an idea of what you expect, however, these are on the larger scale of craft shows. smithsonian craft show | stitches and craft show | saline craft show | craft show nec . If you have links to local craft shows or further afield do share in the comments below thanx:)
Remember attending craft shows takes a lot of work preparation and managing to make the day run smoothly and be successful. I have done my rounds of reading from great creatives who have shared their experiences and knowledge, which will help you in getting ready mentally and physically for taking part in a craft show. This detailed in-depth compilation of information will become your go-to craft show guide. Even if you are not new to craft shows, learning something new from fellow makers will only add to your knowledge and help you be even more successful at your next craft show event.

The 1st place to start is with which craft shows are available to you, these can be local craft shows or further afield.

Which ones to apply to and knowing what your deciding factors should be can be a daunting task.
However, Dixie Nicols from has got you covered with the Craft Show Low-Down, on Picking your craft show. You will find out why you should do craft shows, how to evaluate the audiences, and the selection procedures for shows. What made me laugh is when Dixie says

If you are approached and offered a special deal don’t be flattered. It means they can’t fill their show

You will look at costs to consider for the whole event. One which popped out was about using the venue’s internet connection and how some charge for the service. But don’t be down-hearted with all the costs piling up, for you can get tips on how to trim down some of those costs, which is always good on the wallet.

Rosalie Gale at moves you onto a needed printable Craft show to-do list template: Don’t start from scratch. You know I am all about getting your tasks and goals on paper out of your head, so having a printable to-do list done for you is a great idea. All you have to make sure is that you print it out and use it. Her to-do list is a good lengthy list, for she simply shares what she personally does for herself.

This to-do list is super essential because it mainly focuses on marketing your efforts online.

Get the word out about where you will be attending and when. I mean think about it, just because you are attending a craft show doesn’t mean your online community, followers, fans, pinners etc.. won’t want to know about it. Of course, they will, many may even be able to attend to support you even further. Those who can’t make it, I’m sure will be more than happy in helping you spread your message via their social circles.

The list breaks it down from being accepted as a seller at the craft show, a month before the show, 1 to 2 weeks before the show, attending the show, and after the show. That’s your online marketing plan under your belt.

Now Indie Foxx from share’s another detailed checklist but this time you are looking at Craft Show Checklist: what to bring with you. The list includes important elements like credit card processing, first aid kits, having a change of clothes, having helpers and strangely enough having a fishing line. That’s just a few from her list of 61 items. She focuses on outdoor craft shows but many of the items will work with indoor shows too.

Back to Dixie Nicholas and her Craft Show Low-down on Preparations. When it comes to this area you will be looking at how much stock you will decide to take. If you create different products deciding on which ones will work best is also a factor to consider. Your craft show displays, signage and display materials you might use. She also lists what to pack for the show, which is a great addition to Indie’s list above.

You now know what to do beforehand, what to take, now it’s time to focus on the heart of the craft show for your business, which is your craft stall or stands.

Chrisse Freeth from is helping you with how to design your craft stall. I know you are eager to get your stall looking its best and so you should. As your craft stall will be the place where all the action will be happening, Chrisse helps you look at your business by asking a few questions that will get you in the right frame of mind in designing your stall. As you know your craft stall has a number of jobs to do before you even open your mouth to say anything.

First, of your stall needs to tell your potential customer the 2 big W’s which is Who & What. Meaning who you are and what you do. Then your stall needs to be able to show off what you have to offer which is linked to the layout. You got to pull all those new potential customers over to your stall, by stopping them as they wander by is linked to design. An being prepared with printed or hand-created material that will help inform your potential customer better is linked to labeling. An finally you want to ooze confidence even if you are shaking like jelly on the inside, this is linked to professionalism.

Wait there’s more via branding and themes, you look at what materials you could use, the use of colour, props to maybe use to help tell your story, and packaging. You’ll also find a few more questions to help you get the very best from your stall. You want to have a great first impression and a great lasting impression, so taking note of your answers and applying them accordingly can only help make your presence more professional and coherent with your brand.

One of the main reasons to attend a craft show is of course to sell your products.

Any ideas or suggestions in this area are more than welcome right? Achieving more sales is what you want right? Well, Indie looks at this very subject in her 15 Tips to increase your craft show sales. Number 4 from her list is the one that you can easily start doing if you are not careful. Brushing up on these 15 tips will also help you be, feel and act professionally for your brand.
This selection of great information could not be complete without including a really great podcast from Jess Van Den from (@jessvanden). This podcast is called The Craft of Markets ~ The best advice on how to run a successful market stall, hosted by Jodie Maloni & Cintia Gonzala. It covers a wealth of information including marketing committees and applications, sell-sell-sell and partnerships just to name a few. You can listen to the podcast by clicking here.

An if you thought I was done, I am but I just want to add another awesome resource all thanks to Hilary Pullen from She has a long list of Craft Fair Display Tips and Ideas, it hosts 30 more great resources to add to your list. Plus she also has a list of places you can get craft show image display inspiration and yes one of them takes you to pinterest 🙂 And I have already bookmarked that page, to start pinning those images to my boards.

Just before i end this lengthy post don’t forget to document your day and share it on your blog. If you have a lot of information and images share it over say 2 to 3 blog posts or even turn it into a mini blog series.

One more very important point have a great time at the craft show.

Now your turn, Got a tip you wanna share or anything else that will help your fellow creative out regarding craft shows, get it in the comments quick 🙂

Janet Walker has been a designer & internet marketer for over 16+ years. She established her creative biz on the 1st page of Google (+ other search engines) within a year of being online. Which led to international media coverage. Her analytical thinking, marketing know-how & break-it-down methodology, allows her to naturally align strategies, & more. She’s become the go-to for individuals, small & sought-after business leaders in various industries.  JWGInternational’s core is to empower, elevate & support those using their Gifts to impact others.

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4 Comments. Leave new

  • Hey Janet!! I really love this post. I actually don’t create handmade crafts, but it has been something that I’ve given thought to over the past few years. Honestly, it looks like a lot of fun. Ha. On a general note, though, I would like to start adding more creativity to my daily practice whether that’s drawing, painting, etc.

    Have a fabulous day!

    • Hi Jennifer

      I’m glad you enjoyed it. Creativity is in your bones and its fighting to get free. How long you going to hold it down 🙂 Adding some creativity is a great way of trying something out, while balancing your business and family commitments. I Don’t make as much as i used to but i still draw and doodle. What i will say the more craft and recycling blogs i find and get hooked in makes me want to craft so much more.

      Have a awesome day too
      Blessings Janet

  • I looked at the list- would be fun trying to get all that on the bus or train- I can’t drive and don’t have access to a car or van with driver to take me places though I do manage to get to school and church hall fêtes and fairs- outdoor ones are a problem unless things are provided as obviously carrying tables and tents is a problem

    • Hi Chrissi

      I see your issues without transport it can be difficult to attend shows. You do say you manage to get to school and church halls & fetes, are these because they are close to you? If you attend regular shows and get to know other sellers, you could ask to car pool or van pool to the event. Giving half the cost to petrol for the journey maybe. Just an idea.

      I would like to know as you have to think about travel, what are your essentials that you take with you to shows apart from stock?

      Blessings Janet


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