Do you have business cards advertising your small business; well I hope you are nodding yes. If you don’t have any then you need to really at getting some.
Let’s start with the basics when it comes to your business cards.
The size of business cards should not exceed 3 1/2 by 2 inches (which is 8.89 by 5.08cm), anything bigger won’t fit into a wallet or most business card holders. The information you display on your business cards should have your basics: name, company name, address, contact number, email, website and tag line if you have one.
You may miss off some or include other information it all depends on your business. When looking at any business card it should do the following: tell the reader the company name or website, contact number, contact name and email, more information the better but don’t overload it to make it look cramped.
Your business cards represent your small business; it showcases your products or service to your potential customer. Your business card is telling this person what he or she needs to know because you are not there to.
Never assume the reader will know something about you or your small business. Don’t think that there’s no need to put certain details on your business card because you will tell them that piece of information. Forget it, why, because that person you were or are going to speak to will forget most or even all the information you tell them. Especially if they are not interested in what you have to offer.
All they have to remind them of you is your business card.
Now say that same person meets up with a friend and the conversation brings up your business. The person you gave your business card to then says, ‘Oh I have a business card to do with that, here, you have it’. Now this new person will look at it and the important information you told the other person is now lost. While this new person who is now your potential customer doesn't use your business for he or she have not got the information they wanted. An not many people will ring a business merely to find out whether that business can help them or not.
Let your business card speak your message to anyone who comes into contact with it.
Your business card is not just a small piece of card that holds important information about you and your small business it is also a mobile advertising advert. Each business card potentially holds a lot of serious advertising opportunities for your small business.
You do not know who will come into contact with your business card. That simple business card could end up in the hands of a person that could bring you the biggest order of your life.
Your business card is an extension of your small business, so utilize this little advertising platform to its fullest.
Getting your business cards designed, printed and delivered can become expensive because many business owners already know the importance of business cards.
The whole process of having different designs and various printing methods, all comes down to one thing, that business owner wants his or her business card to stand out from the crowd, the memorable business card is what each business owner aims for. However we are all about free advertising, and spending no money.
There are ways of getting your hands on either free or really cheap business cards which could stand up against any ‘professionally produced’ business card, it all depends if you want to put in the work.
In the comments share, what have you put on your business card to make it stand out?