Use your Customers Special Day to get Repeat Sales

What special day does everyone have including you?

A Birthday, whether you like them or not we all have a birthday each year. Plus we love a gift. So by asking your mailing list for their birth date you can pull them back to your business every year on or around their birthday.

Customers Special Day to get Repeat Sales

That’s what Matalan did with me. I received a birthday card and inside was a discount card offering me 30% of my purchases on selected dates which included my birthday of course. You can become very inventive with this birthday marketing offer. Plus you can change the offers each year to keep your customers surprised.

What is required to make this work is for you to have a mailing list. If you have not got an optin form on your site you can set one up which is pretty simple. You can get a free one via Mailchimp who i personally use.  However you must have a list of the customers who have brought from you already and its those customers you want to surprise on or aropund their birthday.

A personalise card with their name., that you can print out yourself.  A few images of your products, dont forget youe urls and logos and your set to go.

This is what Matalan sent me:

What have offers, discounts or freebies have you received from companies because its your birthday? What are your thoughts on how can you use the Birthday event to your business advantage?

Janet Walker has been a designer & internet marketer for over 16+ years. She established her creative biz on the 1st page of Google (+ other search engines) within a year of being online. Which led to international media coverage. Her analytical thinking, marketing know-how & break-it-down methodology, allows her to naturally align strategies, & more. She’s become the go-to for individuals, small & sought-after business leaders in various industries.  JWGInternational’s core is to empower, elevate & support those using their Gifts to impact others.

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