With, what are longtail keywords covered in the last post? We move on to which keywords bring in the customers. I bet you are looking forward to this one. Hoping I am going to share the keyword secrets we SEO marketers know when it comes to keywords online. Well, I am going to disappoint you and say if there was one longtail keyword that brought in the customer every time we would all be using SEO and keywords. While reaching our target customers all the time without fail. It’s not that easy I’m afraid.
But to save this disappointing situation I will say once you know the longtail keywords and a few of the buying words I will share them with you in a bit. Getting found by people who actually want what you offer will become easier. An at the end of the day that’s where I want you to be. At a place where you find it easier to market your business and connect with people who want what you create.
Ok enough intro speak let’s get into in
Let me go onto what keywords are bringing in the customers. Now, I’m not gonna give you an exact keyword as I mentioned before because that’s not possible. There are loads of keywords that will bring customers, but the buyers are people who use specific longtail keywords. Due to the fact they’re specific in what they’re looking for. More than likely they will take action when they get the information. Especially if they add buying keywords to their longtail keyword statements.
Offline Example:
Say someone wants the nearest chip shop in their area and they put in a postcode. Google gives them the information: well in this area, there are two chip shops, here and one here. This person is going to want to go and buy some chips. They’re going to pick which one is nearer to them or is in a comfortable distance to reach. Then choose one and go take action, go to that store. Meaning they are going to buy some chips. In this case, the buying keyword was the postcode.
Online, if someone is looking for example a red cushion and you type in a “red cushion” then loads of information will come up (I’m speaking as if you used search engines like Google). Such as what’s made of, where you can buy it, famous red cushion used by celebrities, red cushion reviews, loads of information.
But if I’m looking for a “red cushion with black tassels with a black design of a cat” that is very specific. Plus it’s a product now that person is NOT being vague. They are looking for that particular product. So when content comes up with blog posts, content-based around Pinterest ideas comes up. Whatever information comes up on the first section of the results, they will be taking action.
So when it comes to using keywords in your product descriptions and product names. The first thing you need to understand is don’t name your products, the names you’ve made up. Even though your name may be a great name, nobody knows that name & thus nobody’s looking for that product name. You have to name your product using keywords people are actively looking for online. You can help them find your product and that’s when that connection happens.
Then when you know the keywords that people are actively using. Then you need to broaden your research and see if you can find long-tail keywords that fits around your initial keyword, that you named your product.
You can then use those longtail keywords in the content you create around your product.
You can use those longtail keywords in your product descriptions.
You can use some of your keywords in the URL depending on if you have control over that. With Etsy or Folksy not sure you do, if you know different that’s great news.
However, you definitely have control over your own content on your own website where you sell. This is why I always say create content around your products. But as you are creating your product anyway really you are documenting what you do and turning that into your content. Then lead from your content to your products.
In Pinterest in the descriptions, in the titles. Why because Pinterest is a search engine. When you put your keywords in the search bar, Pinterest will find the most relevant content to serve that person. So people who are buying are very specific about what they are looking for. Why did I just mention Pinterest out of the blue. Well because people use pinter for ideas, future ideas and a storage place of thing they wanna BUY. If people start saving your products pins to their boards for now or for future purchases you are sure that these are people ready to buy.
Keywords are a wonderful thing, especially when people add some buying keywords.
People can even go as far as to type the search bar “where can I buy ____________”
“I want to buy a handmade handbag, with blue leather straps”
People also use the following words
“I want to buy (product) ”
“I want to purchase (product) ”
“(product) on sale”
“Luxury (product) ”
These and other words help the user define exactly what they are looking for online.
When it comes to a service that uses a different path as people’s keywords usually lead with the problem they have. With that know service businesses either have to name their products with keywords that have the problem or their content has to use these problem-used keywords to help the user figure out that this is what they need to help them solve their problems. But I’ll leave that there like that for another post for another day.
What words have you used to look for a product online, share with us in the comments below
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