What are the 6 Main Web Traffic Sources I ask you? But first, let’s start with “what is traffic”? Traffic refers to the number of visitors that visit your website or a specific webpage on your website. Your marketing efforts are to focus on increasing the number of visitors to your website. So you can provide the information needed to convert that visitor into a buyer of your products & services. Sounds simple enough right but we both know it’s not.
What are the types of traffic?
There are different types of traffic: Direct, Organic, Referral, Social, Email, Display and Paid. These describe exactly how that traffic arrived at your site.
What Are the Different Types of Web Traffic?
Organic Traffic: is the number of visitors who enter a website after doing a search on Google or other search engines and clicking one of the links on the results page. To get more organic traffic, it is necessary to apply search engine optimization (SEO) techniques.
Direct Traffic: includes visitors from several different origins:
People who have directly typed the URL of your website into their search bar.
People who have saved your website’s URL in their favorites and have arrived through it.
People who have clicked on a link in a non-indexed document or in an opened email using email software.
Referral Traffic. of web traffic refers to people entering a website by clicking on a link from another site like a blog or a forum. This is referred to as a “backlink” since the link the user clicks on leads back to your website. This type of traffic is much more beneficial to your SEO ranking than direct. Backlinks give your website credibility. The more websites that are linking to yours, the more valuable, credible, and accurate your content must be according to search engines.
Write guest blogs
Submit your website to online directories
Get your website published on review websites
Comment on other blogs and industry forums
Email Marketing: include links that lead back to your website. Similar to blogs, it’s important to use these links as a strong Call to Action. Through email, if you have a new post or article available to read, they are likely to click through to your website to read it.
Social Traffic: This traffic source refers to visitors who arrive after clicking on social media posts, like Facebook, Twitter, LinkedIn, and other social media links. As your following grows, so does your traffic. This doesn’t mean you have to continuously post new content every day
Paid Traffic: This type of traffic refers to visitors users who come to your website after clicking on an ad, for example, Google Ads, Facebook Ads, or TikTok Ads). Content marketing and SEO are both great ways to build traffic but we all agree it takes time. It is time well spent since ads can generate leads who may have never found your content in search anyway.