Running a handmade business can be a challenge. No matter how beautiful your handcrafted product is, marketing requires focus and effort. It takes dedication to get the word out and find interested people who want your handcrafted product.
Many handcrafted business owners operate on a limited budget and need ways to spread the word that don’t cost a fortune. Also to be honest using low-cost to free ways to market your business will always come on top for me.
Here are some low-cost ways to market your handmade products that are effective and easy to implement.
Don’t forget the simple things
To market your handmade product, have some business cards made – preferably ones with a colour photo of the amazing products you create. I bet you weren’t expecting me to be talking business cards. When we live in social media time, virtual stuff happening time. Well, even though we have these things I like to think simple and a business card is so simple.
Business cards are one of the least expensive ways to get the word out and should be distributed freely. You could offer a discount to anyone who purchases from having your business card. Unless your handmade product is in the luxury sector then discounts are not really luxe is it. The second most important marketing piece is a flyer containing photos of products. These should be posted on bulletin boards at libraries, grocery stores, and other public areas. Don’t underestimate the power of an effective flyer.
How to get friends involved in your marketing?
You could offer discounts to friends who refer a customer to you. But you don’t want to be dropping discounts all the time. Instead, you could see if your friend and family and use or show off your products as part of their daily life. They will want to support your business, and this is a great way they can help. Also, give them some business cards. If people ask about your products they are using or showing off they can just give out your business card. the better.
How to co-marketing with other businesses?
Join up with a complimentary business and co-market together. There are many businesses that will have a product that will complement yours. This working together can work at craft fairs, exhibitions, and online via email list, blog posts, videos, there are so my possibilities all win-win.
How to network if you shy or an introvert?
If the mere word networking fills you with dread, I understand. However, in today’s society, there are many ways you can network and not even show your face. Using social media, apps, and website communities where you are not really being seen.
Marketing a handcrafted business – conclusion
To market, a business takes patience and persistence. Be prepared to give it some time and success will follow.