Someone new comes to your blog, where do you you think they will start 1st. There are 5 places they will visit for sure. If you make sure you have these 5 areas on your site covered, you are helping to turn a visitor into a potential customer.
What i want you to remember is your blog space is as important as your shop space. When you are updating your shop are you also updating your blogging space? No I don't just mean with your blog post. At least once a week, something should change on your blog, excluding your blog post.
Once you get these 5 places organized, set and ready for your potential customers, you will have a better chance of them coming back and maybe buying. What Ii can say is if you follow what you are about to read, they will come back because you will make them want to back.
New - Start Here Page
Ever see this title on the menu or in the sidebar of a blog? Have you ever looked at the page to see where to start? I love these pages, I get a quick insight into the style of blog I'm exploring. If your blog does not have one, you are missing out on a clever trick that these pages can do for your blog. Many use these 'New-Start Here' pages to share the best posts on the site. Helping the visitors see an overview of what's on the blog, and directing them to what you want them to read first.
The clever trick this page can do is help you share your older, older, older content. You spent time working on all your posts only for them to disappear to the bottom of the list as you continuously add new content. This page if used correctly can help you show your content from right across your blog. Your list can be as short or as long as you want but if you do go for a long list, breaking your blog posts into sections, categories will help.
Also another golden tip, you can also share products that you have had for a while. If you have blogged about your products, you can link directly to your product in your shop. You are now renewing older products that really deserved a second look.
The About Page
I want to learn about the business owner who this site belongs to. Sharing why you started your business and a little bit of information you would tell your friend helps me warm to you. This page allows you to create a virtual connection or relationship with your potential customer. Look at this page like your kitchen table where I can come in, take a seat with a cuppa and you tell me about yourself all nice and cosy:)
How do i get hold of you? Many only use a contact form on this page and nothing more. Remember you want this person to part with their money to buy your products, so don't they deserve a few other ways of contacting you other than a form. Displaying your email address is a nice contact, yet I also understand the spammers also love a good ol email address. So to combat this create your email address in the form of an image, this stops spammers because they can't read images.
I checked the following places to see what they share for their customer:
Amazon.co.uk: E-mail | Phone | Chat
Harrods.com: Email | Phone | Snail Mail
Give your potential customers more ways to get hold of you other than a contact form. Also what about all the places you hang out like your social media sites. You sharing your icons on your contact page is a great place to have them. It's all about reaching you, so make it super easy for them.
Get an Optin Form on your Site
This one may scare you a little, but make it a scare you choose to embrace. Having an optin form on your blog to catch emails is where long-time loyal customers communication lies. Even if you don't know what to share with those who choose to optin in, you will still be able to contact them when you are ready.
What's New in your Shop
When you have new products do you update your blog's sidebar? Are you thinking that's a lot of work? Well, you need to keep your sidebar current with new products that you are selling in your shop. As you keep changing or updating your products, visitors will come back to see what's new, alongside reading your content.
Also, make sure your product images are either linked to a blog post that talks about the product in more detail or directly linked to the product at your shop.
By looking at these 5 items on your page and maximising them for your visitor's experience, you are making sure you help create new relationships with your new visitors and strengthen those connections with your loyal repeat visitors.
In the comments share what you like to see when you visit new blogs of interest and what makes you become a repeat visitor of a blog?
Today’s post is part of the series called Branding, Blogging & Social Media for the Handmade Business. For this week, fellow creatives will be sharing information to help handmade businesses to succeed. You can follow along and get more details on the blog series here. Participating bloggers include: JWGInternational, StudioMME, Handmade Success & again JWGInternational.