Finding new people interested in your products or services is what it's all about. Re-engaging past customers is the best way to get repeat business. Your past customers already know like and trust you. So you don't have to work on that part. But what about if they are not ready to buy yet but still want to get to know about you? How do you go about creating a connection with those potential customers?
You need a lead magnet for your business, to help capture those potential customers emails. With a lead magnet, you can stay in touch, add value and when they are ready to purchase you are there ready and waiting to serve them.
What is a lead magnet
A lead magnet also called an incentive, opt-in offer or a freebie product. Which is basically a free value-packed product that you offer people for free in return for their email address. Then that email address becomes part of your email list and then you contact them via your email marketing service provider.
Why do you need a lead magnet
Like I said above you get a person's email address in return for your freebie offer. Many people will not buy from you straight away. But they could still like what you're offering. Your freebie offer could be the way they can get some free value from you. You get to stay in contact with them, as long as they stay subscribed to your email list.
Being on your email list is always a choice that people make. As they can unsubscribe at any time it's your job to keep them interested, updated and in the know with content about your business. This also includes your products & services you offer. Don't be afraid to sell to your email list this the main reason they are on your list. If they are not interested they can unsubscribe remember that.
Two points to remember when it comes to your freebie offer
- Make your freebie offer a quick win. Meaning when the person gets your freebie product they can take action on it & get a quick win- result. If you know your audience & know that having something that takes more work will appeal to them then go for it.
- Deliver your freebie offer straight away. The route is usually they sign up and they get the freebie in their 1st email. You can email have the freebie in your welcome email or you can send your welcome email a day later.
23 Different ways to present your freebie offer
There are many different ways to present your freebie. Once you look at the list you should see what format will best fit the content you want to offer as your freebie.
E-report (1-2 pages)
Video under 5 minutes
1st chapter from an ebook
1 module from a course
Image guide | infographic
Live event access
1-on-1 15 minute call
List of some kind
Graphics elements files or bundles
These can be adapted to fit any business or niche
Here are a few examples of how you can choose one and run with it
Coupon | discount: 15% off your next order
Coupon | discount: 25% off your next order over £100
Ebook: 5 Ways to style your soft furnishing with our patterned throws
Ebook: How to revive your old wardrobe with jewelry accessories
Checklist: 10 questions to ask when having a custom wedding dress made
Audio file: A peaceful soft sounds to start your new meditation journey
Get started in creating your freebie and offering to your potential customers. You can change the offer & you can offer more than one with different opt-in forms. Remember to provide value in return for their email address. An once they are on your email list continue to connect with them.