Let me share with you one big reason why you should have a website. I hope it puts your mind in a place where it’s like okay I really need to do this because it’s really important.
Especially if you just sell your products on a 3rd party platform. If you do basically you are selling your products on rented space. Let me say that again rented space. Yes, you pay fees to use places like Folksy or Etsy. It’s free for places like Facebook and Instagram but it’s not yours.
The reason you started your business is to be your own boss to have control to do what you want when you want.
But if your running your business solely on another platform and don’t have a
website of your own, then actually you don’t have control. You’re still defined by someone else’s rules.
These places seem to be helping you but are only looking out for their own business. All the effort you do to promote these places you sell should be put into your own website. Then these other places become part of your business marketing plan.
Not having the control you could wake up one morning god forbid it doesn’t happen. I would not wish this on anyone but it’s happened. You can be Google it and see that people’s Etsy accounts have been closed down. Facebook pages and Instagram account that has just been shut down whether it’s a mistake on their end or you have broken a rule and they don’t even know it.
The point of the matter is your business can just disappear overnight. Now as a business owner who do you want to be in control to get your business back up and running. If it’s your website you can contact your hosting company, you can go to your backup, you can get your website back up and running.
Now if it is outside your control via an outside platform who are you gonna have to wait. You have to email them explaining what’s happened then they have to decide what priority your email gets. Then go through the hundreds and hundreds of emails they get anyway remember, they may not even be rushing to help you because you’re just somebody out there who happens to use their platform. But for you, this is your business they need to hurry and sort out your business and get it back up and running. Or at least share what rules or terms you broke so you can appeal against them if it’s in your remit.
Your business is your passion, so having a website that you can call your own is something to really consider yes?. With your own place, you can nurture your visitors and even if they are not ready to buy yet you can still be in touch.
I hope that by sharing this information and kind of giving you a different perspective on why having your business on a platform you can control its something to really think about.
It’s a small investment for your business
Deciding to have a website is a small investment to make. If you want people to give money to you by buying your products. It’s not much to ask yourself to invest in your own business. You need to start with a domain name and web hosting and then you are good to go.
I have a tutorial on how to create a website so you don’t have to worry there. Having a place on the internet to call your own, puts the control back into your hands. The places you use for your business are simply part of your marketing mix.
In the comments share if you have a website or not. If not, why not?
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