I know some of these channels can make you cringe but some are very good at what they do. These guys go to work to sell, sell, sell.
Create and Craft:
I try and watch this channel when I can because they have lovely stuff. Who can’t help but watch craft equipment, craft accessories, crafting tips and techniques? Don’t even get me started on paper crafting or any other kind of making ohhhhhhh. I know you are with me 🙂
Shopping Channels only have one objective
If you actually watch and listen from a business perspective, talking about a product can be a tough job. Especially if its not your own product and you are talking about it for about 1-2 hours. All while being enthusiastic. That product has to be presented in its best light at all times, they have to make it so you MUST have it in your home.
So for that to happen, for you to feel the I must have it feeling, every benefit that items has, has to be told. I have listened to some presentations and after about half an hour, some of the presenters can start to struggle with what to say. I mean there’s only so much you can say about a mop, or a storage box, or a lamp but they can’t just stop they have to improvise, they have to sell, sell, sell.
See what Promoting Tips Shopping Channels can Teach you. Click2Tweet
Use them to help you sell your products
This is advertising at it’s best and guess what it’s free. You can learn so much from these channels yet it won’t cost you a penny. So the next time you sit down to watch a shopping channel, pick up a notepad and pen and listen with a business ear, not a consumer’s ear.
Time to get busy:
Task 1
Watch a shopping channel for the whole segment of them selling two different products. Choose 2 different products one you like for example a craft item and another one like a mop, or a chair.
Things to look out for and take note:
- The delivery in selling, is it a soft or hard sell?
- What emotional strings are they trying to pull from the viewer?
- What words are they actually using to describe the product?
- Try and list every benefit they say, trust me even if its a mop it will have many many benefits.
- Are they using personal experience to sell, do they mention if they have one, or someone on the team has one.
When its done look at your notes and compare them to your products. If you had to sell your products via a shopping channel (ok, of course, that would be such a blessing) what benefits would you tell the viewers for an hour?
Use all this information to boost your own product delivery on your blog and shop. Remember your visitors must have your product so how are you going to get that across to them?
Time to Share – Comments
Task 2
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Share which shopping channel you watched and what products they were selling?
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Did you feel yourself getting drawn to buy?
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Name one thing you learned from this exercise?
