Marketing our businesses has so many parts. That it is easy to lose sight of the small areas that are very powerful when used correctly. These areas can literally turn a browser or visitor into a customer all without us being there.
Let's look at these 3 areas a little closer. To help you turn your traffic into targeted customers.
-1- Your bio | profile
By sharing WHO you are, WHAT you do, WHO your product is for. It will help to those browsing people to decide if they are interested in your product or not.
It should speak to your visitors as if your standing in front of them. They should read your bio and know what you do. Especially if your content is confusing your bio should help tell them.
-2- Your link
Give them more options other than one route that sends them to your shop full of all your products. Control the flow, give them structured routes to use.
This is the golden button of opportunity. Your link can turn your visitor into a potential buyer, repeat buyer, and more. If they click your link you've captured their attention. But now you need to not lose them.
-3- Your Email list
Have it ready to capture this potential customer's email address. So you can deepen your connection and share more of your products without having to chase them. Use one of your link options in no2 to direct them to your opt-in form.
Even if they don't buy from you today it's ok. Your email list makes it possible to sell to them tomorrow, + days, weeks and months after. When they are ready to buy guess what you'll be there ready. No more chasing them cause you already have their attention and interest.
These 3 areas work in any place you market your business, so use them to their fullest potential.