Tracking clicks on your website by using software is there to help you understand your business even better.
Google Analytics is well known but not the only player in this area
Website clicks are tracked via Analytics software. There are many online to choose from, but the most common is Google Analytics. I personally don't use Google for all my websites, I also use a site called statcounter.com.
Ok, with your chosen analytics software installed on your website, you now need people to visit and then the data collecting begins.
There are so many ways to help people visit your website. However, when they are on your website, that's the data you need to look at in your analytics software.
Looking inside analytics
Firstly you can look at the amount of time a visitor stays on your site, this is called bounce rate.
Like a bouncy ball hitting the ground and bouncing back up.
Some people can come to your website and leave straight away. This would give you 100% bounce rate, which is not a good sign for your website.
Or they can stay a good while which is great. The lower the percentage from 100% you get the better your bounce rate. Now your bounce rate is not just for your home page it's for every single page on your website.
Why are people staying on your website?
The pages they are staying longer on, you need to see why this is happening. Is it because of the content, the images, do you any video quizzes, interactive elements on those pages etc... Once you assess why these pages are helping visitors stay longer, use this data to help your other pages. The pages where people are not staying as long as they should.
Hello and goodbye
Another area to look at is which pages people are entering & leaving from. This shows you where people are coming from like social platforms, or other websites, or from the search engines. Then the path they are taking through your website.
This also helps show you which of your content is more popular, then you can start creating more content based around that theme maybe.
Which of your content is working well on Social Media?
Of course, you are sharing regularly on various social platforms. As you
want need to stay visual in your audience's mind as much as possible.
However again you need to assess what content you are sharing is working for you. As the point of sharing content is also to get your audience to click over to your website. Whether that's to read your content, sign up to your email list, buy your products or all 3.
No that's not being greedy, that's about being in business.
Here's a list of analytics links for the various social media platforms I hope you are using to help promote your business.
Facebook has their insights at the top of your Facebook page
Instagram has their insights on your profile page by clicking those 4 lines at the top right corner
Pinterest has https://analytics.pinterest.com/
Twitter has https://analytics.twitter.com
YouTube goto Creator Studio >> Analytics (on the left-hand side)